
EDIT: As to "why hype the game now while we don't know about its future?"
1) Are you a medium ? Neither am I, and I'm sure people at Spiderweb are no mediums either. We can speculate all we want, no one can predict/foretell the future of a game... otherwise I sure as hell wouldn't have bought AoC's collector edition. *still feels disgusted about it* (though, unlike Funcom, the new owners have been way better at keeping up to their promises since we first heard from them.)
2) Why hype the game now ? Well because it's the best time to get some people to try an unlimited version of the game we love, and if we don't want it to go down the drain again, THERE IS NO SUCH THING AS TOO MUCH MARKETING !