I think it would've been much more user-friendly to just zip (or ace

To have them extract the files, figure out they just need to copy them where they want the game to be, then launch this batch and that prog and not the contrary or something else... Seems very complicated to me and not very user-friendly (they won't even have the shortcuts to the game in their Start menu, will they ?). That was ok during the open beta but now... People are paying ; better give them a proper install (besides it would probably keep some players from doing mistakes, regarding patching etc).