I have been blogging/podcasting (starting with a Ryzom podcast) for years now, and I can tell you that a simple blog post/forum post is free.
A simple open letter would be nice.
Normally, I would let the lack of information go, but in this case they are asking for money. I would say that if you want to ask for money, you have to fill in some blanks so that people don't feel as though you are just asking for a quick buck.
It should not require google searches and reliance on second hand information to find out what company is making one of your favorite products. When I used to interview the developers of Vanguard, the player reaction was incredible. Players would go from bad-mouthing the development team to saying "they seem really cool.." all because of a 20 minute interview.
But no one should be surprised. This game, and all it's owners, has never been known for it's insider views. I can still find only a handful of Ryzom interviews, from whatever source.
To sum up, I wish the new owners lot's and lot's of luck, but before asking for money (by the way, LotRO had a founder price of 200 dollars lifetime and a "normal" price of 300 lifetime) try to just get the basic sub going.
Conquer the basics before you reach for more. You can do it!

Beau